About

What if you could have more without having to fight yourself for it?

A bigger ambition, different direction, or enjoying more of the life you’ve worked so hard to create.

I work with founders, executives and high performers who’ve already built a great deal, but know there’s more they want to create, change or experience in life.

What if ‘having it all’ didn’t mean pushing harder and paying a personal price?

Talk to Enda →



You know you’re capable of more. So what keeps getting in the way?


Sometimes the brakes go on.

You can make tough decisions for clients, lead a team and solve other people's problems. Yet when it comes to your own next move, you keep finding reasons to wait.

One founder asked himself why he’d wasted time researching which AI app to use just to save $20.

"Half the time, I'm aware that I'm engaging in this behavior, but not necessarily stopping myself either."

It's not always about what you can't do.

Sometimes it's watching yourself not do something you know you're capable of.

Other times, it's full throttle.

The business is growing. People rely on you. You're the one who makes sure things get done.

You might be sitting at dinner with your family, but your mind is still working through tomorrow's problems. Or find that even when you've got time off, you can't properly switch off.

As one founder put it:

"From the outside, my life looked amazing. Yet the reality was very different."

And another described the experience of his daughter talking to him:

"It was like I could see right through my daughter when she was talking to me."

You've built a life that looks successful.

But you're missing parts of the life you've worked so hard to create.

And sometimes you’re ready for a new chapter, but still living by the old rules.

Maybe you've sold the business, stepped away from the role or reached the goal you spent years chasing.

You used to know exactly what you were working towards.

Now you have choices you once dreamed of having, but making them isn't as straightforward as you expected.

For some, it's the frustration of no longer being the person who could take on anything.

"I'm amazing when I'm at the top of my game and I want to be there again."

The business or role may be behind you.

But the rules you lived by to succeed there are still shaping what feels possible now.



What if your greatest strengths are fucking you over?


Your ambition, high standards, independence and determination have helped get you where you are.

There may have been a time when being perfect avoided criticism. Staying in control kept things from going wrong. Pushing harder earned recognition.

Those responses served a purpose. Over time, they became automatic.

Life moved on. But the responses didn't change with it.

Meet your Bodyguard.

The part of you trying to keep you safe, still following orders that no longer fit the life you're living.

Your strengths aren't the problem. It's whether you have a choice in how you use them.



"I felt that something was blocking me but wasn't sure how exactly. There's been a huge change."

Kirsty Strange, Founder, Dragonfly Publishing Group



The Bodyguard has a few tactics up its sleeve


See which ones sound familiar.

Perfect It

Remove every possible flaw before anyone gets the chance to find one.

How it sounds sensible

It sounds like high standards.

"It's not ready yet."

"One more pass."

What it can cost you

The work takes far more time and energy than it should. You keep refining instead of releasing, while opportunities pass you by.

Shrink It

Make yourself, your ambition or the opportunity smaller before anyone can judge or reject it.

How it sounds sensible

It sounds like humility and being realistic.

"I should be more realistic."

"If I don't put my head above the parapet, I can't get hurt."

What it can cost you

You know you're capable of more, but watch other people step into the space you could have occupied. The opportunity passes, and you're left wondering what might have happened if you'd gone for it.

Please Them

Keep everyone happy so you don't risk losing their approval or support.

How it sounds sensible

It sounds like being helpful and considerate.

"I just want to be helpful."

"I don't want to rock the boat."

What it can cost you

Your needs and ambitions keep slipping down the list. You give away time and energy, avoid saying what you really think and can end up resenting the very people you're trying to please.

Avoid It

Keep researching, overthinking or finding other things to do rather than face the decision, conversation or opportunity.

How it sounds sensible

It sounds like being thorough, preparing properly and choosing the right time.

"I need more information first."

"Let me think about it some more."

What it can cost you

You spend hours going over the same options or keeping busy with everything except the thing that matters. Decisions get delayed, opportunities pass by and the effort of avoiding something can become far greater than actually doing it.

Wreck It

Undermine something that's going well before you have to face what success might bring.

How it sounds sensible

It sounds like trusting your instincts.

"Something was off about it."

"It wasn't for me anyway."

What it can cost you

You lose the progress, relationship or opportunity you worked for, and can find yourself starting all over again.

Criticise It

Find fault with your work, decisions or achievements before anyone else can.

How it sounds sensible

It sounds like honesty and keeping your standards high.

"Could be better."

"I'm just being honest."

What it can cost you

Even when you've done something well, your attention goes straight to what's wrong or missing. Wins are hard to enjoy, and your confidence takes a hit even when the results say otherwise.

Carry It

Keep taking responsibility for everything because doing less feels like letting people down.

How it sounds sensible

It sounds like looking after everyone.

"It's easier if I do it."

"They've already got enough on."

What it can cost you

You're the person everyone relies on. The responsibilities keep growing, you're increasingly exhausted, and somewhere along the way there's less and less room for anyone to look after you.

Control It

Hand things over, then keep checking and correcting because letting go feels too risky.

How it sounds sensible

It sounds like protecting the result and maintaining standards.

"I need to stay on top of this."

"I'm just making sure it's done properly."

What it can cost you

Everything starts to depend on your involvement. Decisions slow down, other people's initiative suffers and you spend far more energy overseeing things than you need to.

Prove It

Keep producing and achieving because slowing down feels like losing your value.

How it sounds sensible

It sounds like staying hungry and never taking success for granted.

"I can't ease up yet."

"I'll show I can do it again."

What it can cost you

No matter how much you achieve, there's always something else you feel you have to prove. Slowing down doesn't feel earned, and the success you've worked for never quite gives you the freedom you expected.

Chase It

Set the next target before you've had a chance to enjoy the last one.

How it sounds sensible

It sounds like ambition and making the most of your opportunities.

"I'm just ambitious."

"There's still more I could be doing."

What it can cost you

You've barely celebrated one achievement before you're chasing the next. The success keeps growing, but the feeling you expected to come with it never quite arrives.

Numb It

Reach for whatever turns the volume down, because feeling it fully seems like too much.

How it sounds sensible

It sounds like unwinding, rewarding yourself or taking the edge off.

"I've earned this."

"I just need something to help me switch off."

What it can cost you

You find temporary relief through drinking, eating, scrolling or other distractions, but the pressure is still there afterwards. Your sleep, energy, health and relationships can suffer, while the things you're trying to escape remain unresolved.

Hide It

Pull out of reach, because being reachable feels unsafe.

How it sounds sensible

It sounds like needing space, privacy or time to yourself.

"I just need some time on my own."

"I don't feel like dealing with anyone right now."

What it can cost you

You withdraw from the very people, conversations and opportunities that could make a difference. Relationships become distant, support becomes harder to accept, and you can end up feeling increasingly isolated even when surrounded by people.


Even if you can see what your Bodyguard is doing, that doesn't mean you can stop it.



You've become brilliant at working around yourself



You've read the books

Tried coaching or therapy

Built the routines, systems and strategies that help you stay on track

Maybe you've travelled halfway around the world for a psychedelic retreat, hoping something deeper would finally shift.


Or perhaps you never needed any of that. You just push through, put in the extra hours and make sure things get done.

And some of it works. You've got the results to prove it.

But when the same old responses keep coming back, you've got another job on top of everything else…

…managing yourself.



"I'd tried many other solutions beforehand (CBT, Talk Therapy, Mindfulness, Meditation...), and while they worked in the short-term, I found myself always reverting back to square one. Enda's sessions proved to be much more effective and lasting."

Senior Executive, Google (NDA)



What if you could change the response instead of constantly managing it?


That's what I help you do with the B-MÓR Method.


Through immersive guided experiences that combine hypnosis, interactive lucid dreaming and holistic approaches, we work with the automatic responses holding you back, driving you to push unnecessarily, or keeping you tied to an old version of yourself.

Think of it as updating your Bodyguard's orders - replacing the ones that once kept you safe but now get in your way, with new ones that fit the life you're living now and the future you want.

And change happens surprisingly quickly. One client described it as “the floodgates opening” - suddenly responding differently, taking action and achieving things they'd spent years struggling to make happen.



"Enda unlocked something I was working on for three years with my counsellor in 90 minutes."

Dr. Sheila Nguyen, Award-Winning Cosmetic Dentist



So how does the B-MÓR Method work?


01
Get clear on what's happening and what you want instead

Before your first guided session, you complete The Mirror - an exploration that takes you deep into what's happening, how it's showing up across all areas of your life and what it's costing you or keeping out of reach.

Then you build a vivid impression of what you'd like your future to look and feel like.

You don't need to dig into your past to understand where your habits or behaviours came from, or why they started. What matters is what you'd like to be different now.

02
Update the Bodyguard's orders

In the comfort and safety of your own home, I act as a guide and mediator between your conscious and subconscious mind using the B-MÓR Method.

The inner journey comes entirely from you - not my ideas, someone else's suggestions or the influence of psychedelics. Just you.

Through this experience, we communicate with the part of your mind we call the Bodyguard, giving it new orders that fit the life you're living now and the future you want.

Curious about what this feels like? Explore the experience below - 'Hypnosis on acid'.

03
Take the change back into your life

Between sessions, we look at what's changing in your everyday decisions, reactions and experiences.

You may notice yourself responding differently in situations that previously triggered the same old reaction - without consciously trying to.

We use those changes to guide the work as we progress.

Because the real test isn't what happens in a session. It's what happens when you go back to your life.



"I was previously someone that didn't believe in the power of hypnosis until Enda convinced me otherwise... If my brain was a computer hard drive, Enda optimised it for performance within that first session."

John LiCausi, President of Internet Marketing Experience




'Hypnosis on acid' (in a good way)


Forget the stage-show version of hypnosis. You’re not unconscious, handing over control or lying there while someone tells you what to think.

The work begins with guided attention and a deeply focused internal state. From there, things can become surprisingly vivid.

Some people see images, hear sounds, experience physical sensations or find themselves inside what feels like a lucid dream. Others experience insights, emotions or shifts that seem to come from somewhere deeper than conscious thought.

Clients have compared these altered states to DMT, magic mushrooms, even ayahuasca - except there are no substances involved. Everything comes from you.

I guide the process and respond to what unfolds, but the experience is yours. In some sessions, you can speak, describe what’s happening and influence where we go.

The B-MÓR Method blends hypnosis, interactive lucid dreaming, and energetic facilitation with my intention and guidance.

And while the experience itself can be extraordinary, that isn’t the point. What really matters is what changes afterwards - how you decide, respond, lead, relate and live when you’re back in the real world.

Coach Ben Price

Ben's mind conjured a beast, a golden mountain and an unexpected discovery about accepting help.

This 4-minute edit captures Ben's own words from a 40-minute experience with the silences removed.



All sessions take place over Zoom so there's no need to travel. You experience the work from the comfort and privacy of your own home, where you feel totally safe and at ease. That sense of safety is key - it helps you relax fully, let your guard down and go deeper into the experience.



What would you achieve, create or enjoy with more of you available?


Making the bigger move you've been putting off.

Building something extraordinary.

Stepping into a new chapter of your life without being held to the rules of the last one.

Enjoying the success you've worked so hard for, rather than immediately chasing the next milestone.

Or being fully present to enjoy the life you've worked so hard to create.

You decide what more means to you.

You don't have to become less ambitious to enjoy what you've achieved, less responsible to stop carrying everything, or less driven to know when enough is enough.


More of you. More of what's possible.



Client stories


“It was like the floodgates had opened.”

A mindset coach himself, Yahya had tried coaching and hypnotherapy with mixed results. He came to Enda wanting to achieve more by doing less.

After his first session, the hesitation, procrastination and overthinking gave way to decisive action and results.

Yahya Ghaznavi - Mindset Coach & Entrepreneur

“It was like a deeper part of me gave me permission.”

After a decade in consulting, Annalisa was ready to take her business global. But imposter syndrome left her feeling tied to a pole, despite knowing exactly what she wanted.

One session with Enda shifted that internal struggle into a deep sense of permission, confidence and safety to pursue her ambition.

Annalisa Corti - Business Consultant

“It was like this big gigantic compounding effect.”

Drowning in debt, self-doubt and business pressures, Peter walked away from his marketing agency and started again.

He went on to generate $5M in sales, earn $100K in commissions in 100 days and pay off around $250K in debt. But the biggest change? Finally being present with his wife and kids.

Peter Michael - CEO, Rose Ave. Media

“What normally takes me two or three weeks took 70 minutes.”

After working with Enda, David tested his new approach to creativity during a client meeting, generating 24 campaign angles in just 70 minutes - leaving enough time to upsell the client on the spot.

Over time, six of his angles became winning campaigns, including two generating exceptionally low-cost buyer leads.

David Bell-Stafford - Direct Response Marketer

Client experiences


Changes happen on auto-pilot

Tom had tried all the usual self-help methods. They worked for a while but the habits came back. Even when something went well, he'd find a way to sabotage it.

"My business is going from strength to strength because I'm not overthinking every decision, or getting caught up in procrastination (which used to be a huge problem for me)... a lot of the significant positive changes in my life have happened almost on auto-pilot... Those habits that you find yourself gravitating back to, literally start to dissolve. I'm showing up as a way better Dad to my kids - No longer am I preoccupied fighting a losing battle in my head..."

Tom Ball, Founder, Envisage Production Services


Your business grows without overwhelming you

Bolivar's business was growing, but the pressure of managing clients, a team and everything else was becoming overwhelming.

"It was probably one of the best things I've done so far. He really unlocked certain things in my mind that I didn't know I had... It really helped me kind of see into the future in terms of what I could do and who I could become."

Bolivar Muniz, Founder FunnelVibe


Clients start signing up

A client of Luke's had worked with Enda and gone from closing about one deal a fortnight to two or three a week. Luke wanted to experience this for himself.

"I wasn't sure what to expect, so I just approached everything with an open mind. After my first session I felt a level of inner peace, and confidence I can't say I've felt before. I had so much clarity around my vision... I'm still baffled as to how it all worked out that way."

Luke Mansell-Ward, Founder

Scaled an offer to $33.6M ARR; nine figures generated for clients.

You stop making the wrong sacrifice

Andy started Vanarama in a portakabin. By the time we spoke it was a £65M business and he was, in his own words, 'jaded and in danger of burnout.'

"It was a powerful session and the impact was instant. I woke up the next morning knowing I wasn't going to make the wrong kind of sacrifice."

Andy Alderson, CEO (former) & Founder of Vanarama.

He sold the business to Auto Trader for £200M eighteen months later.

You stop being the dark cloud in the room

Russel had the career and the title. He also had seven years of antidepressants, three years of talk therapy, and a fear of losing his job that arrived every year-end like clockwork. "I kept myself busy but the depression wasn't lifting."

"For the first time in years I feel like myself again. I am sleeping without any issues. My wife, kids and friends have all noticed a huge change in me, in a good way. I'm no longer a dark cloud in the room."

Russel Coultart, Former Global VP, Universal Music Group

You stop disappearing

Martin had an $80M software company, a house on the water in Sausalito, and enough coming in to cover his children's apartments, his mother's home, ex-wives who had never asked him to. It took him fifty years to work out what all of it was really buying him.

"I didn't want money and houses and boats because I wanted them. I wanted them because I felt unsafe in life. I felt scared... it never dawned on me in fifty years. Money made me feel safe. The first thing I do when I get money is I lock myself away... It's a way I can cut the planet off."

Martin Mantalvanos, Founder & CEO, Bioseq

A man who tried to detach himself from life, buying privacy and isolation, is now working upfront in his new business.





I spent fourteen years trying to understand why I kept repeating the same patterns

Understanding didn't change them


I'm Enda.

After getting sober in 2005, I spent years trying to understand and change the patterns that kept showing up in my life.

Therapy. Coaching. Thinking. Analysing. Trying harder.

I got very good at telling my story.

But knowing why I did something didn't stop me doing it again.

In 2019, a hypnotic audio gave me an experience I hadn't found through all those years of understanding.

For the first time, I experienced a different way of responding without having to fight myself to get there.

That experience sent me looking deeper into how change could happen without a lifetime of managing the same old responses.

And it led to the development of the B-MÓR Method - Mór means great in Irish (from my Irish roots). B-MÓR is our play on be more.

Because for me, this work was never just about stopping the things that were holding me back. It was about discovering how much more of myself and my life could become available.

Today I work with founders, executives and high performers who've already built a great deal, but want more from themselves and their lives - without having to keep fighting or sacrificing so much to get there.

I know what it's like to spend years fighting the same old responses. And I know what becomes possible when you no longer have to.


I can't give you back the years you've already spent trying. But I can offer you a different approach.



Experience The Moment

You've seen what's possible for others. Now experience the work for yourself.


The Moment is a free guided B-MÓR experience built around something you'd like to achieve, change or experience differently.


1

The Moment 22-Minute Audio:

Instant access, no sign-up

Audio opens in the Telegram App for uninterrupted and offline playback

This free 22-minute B-MÓR Method hypnotic audio lets you experience what happens when the resistance quietens. Find somewhere quiet, use headphones, Never listen while driving.

2

The Complete Moment System:

Sign up for full access

Includes downloadable MP3, The Moment Finder, The Moment Playbook

Find where your Bodyguard takes over - The Moment System helps you uncover what's really driving a pattern, bring that exact moment into the B-MÓR Method audio, and use the playbook to deepen the changes.



"It's been a game changer for my productivity... these 20 minutes are a bliss for me to connect with all my thoughts and clear my mental blocks ESPECIALLY procrastination."

Bilal Ahmed, Freelance Copywriter



Let's talk


I work privately with individuals, as well as with small groups and leadership teams.

Our first conversation is just 15 minutes - tell me what you'd like to change. I'll explain whether I think I can help and what working together could look like.


Talk it through

Book a 15 minute call and tell me what's going on.

I'll tell you if I can help.

Send me a message

Tell me what keeps happening. You don't need to explain it perfectly.

It's me who replies, not an AI bot.

Hear it first

Not ready to talk yet?

Listen to The Moment, a free 22-minute audio.